Illustrations- Filogis Newsletter.

Illustrations created for the latest newsletter of 'Filogis Multilingual Services'. This issue discusses the theme of 'language localisation', which is the adaptation of a product to a specific country or region in relation to local customs and needs.

The below illustration is in reference to American Airline's poor language localisation with thier slogan ‘Fly in Leather’; which was literally translated to Spanish, for a Mexican public, resulting in a slogan meaning ‘fly naked’.

You can view the newsletter via the link on the Filogis twitter HERE.

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