Illustrations- Filogis Newsletter.

Illustrations created for the latest newsletter of 'Filogis Multilingual Services'. This issue discusses the theme of 'language localisation', which is the adaptation of a product to a specific country or region in relation to local customs and needs.

The below illustration is in reference to American Airline's poor language localisation with thier slogan ‘Fly in Leather’; which was literally translated to Spanish, for a Mexican public, resulting in a slogan meaning ‘fly naked’.

You can view the newsletter via the link on the Filogis twitter HERE.



A1 size drawings of the Misericordia chapel of the costal village Canet de Mar.